Bosco Sticks Campaign

This one was a real passion project. When I was younger, I remember my middle school cafeteria used to serve these deliciously disgusting cheese-filled breadsticks. They were absolutely oozing with grease and dusted with a bland pinch of parmesan. The bag they were served in said the brand name in big bold letters, “BOSCO STICKS”. I would never forget it.

My love was unfortunately short lived. In high school they ditched the Bosco Sticks for a “healthier” alternative that didn’t taste nearly as good. As a love letter to the strange Midwest lunch option, I created some mock ups for a possible nationwide release of Bosco, if that beautiful day may ever come. I created 2 print ads, a billboard, and 2 website banner ads.